About us

Some dreams are too big to keep on the ground.

Dog on the Moon is a little dog in an orange bitcoin hoodie, staring up at the moon , believing he could make it there. Not because someone told him he could. Because he decided he would.

That dog is $DOG.

$DOG is a meme coin built on Bitcoin's Runes protocol — and unlike almost everything else in crypto, it was launched completely free and fair. No presale. No insider allocations. No paid promotions. No favored whales. Just a community of believers who showed up on equal footing and decided a dog deserved to go to the moon.

So we made the hoodie. The same orange bitcoin hoodie the little pup wears in the meme — real, wearable, and made for your dog. Because your dog deserves to dream big too.

And we're just getting started. Coming soon is the Dog on the Moon children's book — a story about a small dog with a massive dream, and what happens when discipline, courage, and belief take you further than anyone thought possible. A story for kids. A story for anyone who ever bet on themselves.

This is for the dreamers. The believers. The dog owners who stack sats and the parents who want their kids to know that big dreams are worth chasing.

Your dog was always going to the moon. Now they have something to wear on the way.